...Fenghua Cao; Yue Zhu; Wenyan Song Purpose The main objective of this research is to advance the understanding of the resource-capability bundles and servitized firms' performance linkage by considering the mechanism of complementarity between resources and capabilities. Design/methodology...

...Beini Liu; Zhenyan Li; Yaoyao Fu Purpose Servitization of products is becoming increasingly prevalent among manufacturing enterprises. Existing research has primarily focused on exploring whether the direct impact of servitization on manufacturer performance follows a linear or a curvilinear...

...Benjamin Biesinger; Karsten Hadwich; Manfred Bruhn Purpose (Digital) servitization, referring to service-driven strategies and their increasing implementation in manufacturing, is one of the most rapidly growing areas in industrial service research. However, the cultural change involved...

...Christian Grönroos Purpose In servitization research, there has been a call to move further toward the development of business models based on a service approach. This article aims to answer this call by adopting service logic (SL) and developing strategies and organizational resources...

.... The cornerstone for new service adoption is the customer firm’s actual need for the service. The results offer new knowledge about service adoption in a business-to-business context by taking a customer firm’s perspective. They, thus, complement previous studies on the supplier perspective of servitization...

... business development and servitization literature. The third section presents the setting and findings of the empirical study. The implications of the findings are discussed and concluding remarks are presented in the final section. To support managerial decision-making, the diverse consequences...

... Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Competitive advantage Differentiation Servitization Product-service systems Services management Value-in-use In the quest for differentiation and competitiveness, service has become ubiquitous (Baines...

... and profit performance, it is in the interests of manufacturing firms moving towards a servitized business model to develop training, compensation, and recruitment policies. Originality/value – The study establishes a link between service offerings, service orientation, sales, and profit performance...

...Teemu Laine; Jari Paranko; Petri Suomala Purpose The purpose of this paper is to examine the potential benefits of a business game on customers’ business in enhancing servitization. The concept is proposed to be helpful in the phases of defining the servitization initiative and gaining shared...