...Fenghua Cao; Yue Zhu; Wenyan Song Purpose The main objective of this research is to advance the understanding of the resource-capability bundles and servitized firms' performance linkage by considering the mechanism of complementarity between resources and capabilities. Design/methodology...

...Beini Liu; Zhenyan Li; Yaoyao Fu Purpose Servitization of products is becoming increasingly prevalent among manufacturing enterprises. Existing research has primarily focused on exploring whether the direct impact of servitization on manufacturer performance follows a linear or a curvilinear...

...Benjamin Biesinger; Karsten Hadwich; Manfred Bruhn Purpose (Digital) servitization, referring to service-driven strategies and their increasing implementation in manufacturing, is one of the most rapidly growing areas in industrial service research. However, the cultural change involved...

...Christian Grönroos Purpose In servitization research, there has been a call to move further toward the development of business models based on a service approach. This article aims to answer this call by adopting service logic (SL) and developing strategies and organizational resources...

... servitization, manufacturing firms must understand how their customers adopt new services. The purpose of this paper is to explore customers’ readiness for a manufacturer’s new services to complement its goods. The goal is to increase knowledge of the aspects that manufacturers should consider when bringing new...

... and service units should be integrated. Further, Oliva and Kallenberg (2003) reported that service business development, or servitization, may change the business model and organizational concept from product oriented toward customer segment or relationship oriented. Regarding servitization, Brax (2005...

... service and relationships dominate (Anderson, 2006). Figure 2 Organisation-specific resources and capabilities for competitive advantage Competitive advantage Differentiation Servitization Product-service systems Services management Value-in-use In the quest for differentiation...

... and profit performance, it is in the interests of manufacturing firms moving towards a servitized business model to develop training, compensation, and recruitment policies. Originality/value – The study establishes a link between service offerings, service orientation, sales, and profit performance...

...Teemu Laine; Jari Paranko; Petri Suomala Purpose The purpose of this paper is to examine the potential benefits of a business game on customers’ business in enhancing servitization. The concept is proposed to be helpful in the phases of defining the servitization initiative and gaining shared...