... The study has implications for the design of the service facility and the application of demand‐shifting revenue management strategies. Originality/value The paper extends the literature on shopping motivations to extended service settings by examining the effect of consumer goals on consumers...

... Electrical goods Shops Performance levels Greece Competition in the retailing sector is acknowledged as increasingly intense leading, in turn, to increased concentration in the sector worldwide (Bell et al., 1997 ; Jones and Doucet, 2000). Retail competition is a multi‐faceted phenomenon...