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Keywords: Signalling theory
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Journal Articles
Reacting to negative online customer reviews: Effects of accommodative management responses on potential customers
Available to Purchase
Journal of Service Theory and Practice (2019) 29 (4): 401–414.
Published: 29 October 2019
... research with signalling theory, the search-experience-credence framework and risk reduction methods. Rico Piehler is the corresponding author and can be contacted at: rico.piehler@uni-bremen.de To test the effects of explanation (yes/no) and compensation (yes/no) as independent variables...
