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Smartness unleashed: a multilevel model for understanding consumers' perceptions and adoption across a myriad of smart offerings

Open Access
Antje Fricke, Nadine Pieper, David M. Woisetschläger
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2024) 34 (2): 163–190.
https://doi.org/10.1108/JSTP-12-2022-0269
Published: 26 December 2023
...Antje Fricke; Nadine Pieper; David M. Woisetschläger Purpose Consumers' perceptions of product intelligence affect their willingness to accept smart offerings. This paper explores how people perceive various smart products based on their smartness profiles, composed of five distinct smartness...
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