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Keywords: Smart service
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Journal Articles
Invasion of privacy in smart services: the role of interaction mode and privacy commitment
Available to Purchase
Journal of Service Theory and Practice (2024) 34 (6): 963–984.
Published: 24 September 2024
... smart services. Using distrust as a mediating variable, compare two different modes of interaction between voice and text, and study the positive impact of privacy commitment. This study aims to provide recommendations for smart service providers to make the consumer experience better. Design...
Journal Articles
The role of privacy-related factors in consumer perceptions of smart advertising
Available to Purchase
Journal of Service Theory and Practice (2024) 34 (2): 216–241.
Published: 16 February 2024
...Chih-Hui Shieh; I-Ling Ling; Yi-Fen Liu Purpose As a smart service, location-based advertising (LBA) integrates advanced technologies to deliver personalized messages based on a user’s real-time geographic location and needs. However, research has shown that privacy concerns threaten the diffusion...
