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Smartness unleashed: a multilevel model for understanding consumers' perceptions and adoption across a myriad of smart offerings

Open Access
Antje Fricke, Nadine Pieper, David M. Woisetschläger
Journal: Journal of Service Theory and Practice
Journal of Service Theory and Practice (2024) 34 (2): 163–190.
https://doi.org/10.1108/JSTP-12-2022-0269
Published: 26 December 2023
... if the value-based adoption model can be applied to a broad range of smart service systems. Design/methodology/approach Consumers assessed one of 28 smart products in a scenario-based quantitative study. Multilevel structural equation modeling (SEM) is used to test the conceptual model, taking the nested...
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