... how value is destroyed in men’s preventative health using the perspective of gender identity. This research also is the first to explore value destruction as an emotion regulation strategy. Value creation Social marketing Value destruction Value co-destruction Masculine identities Self...

... to the usage of serious games to encourage adolescent moderate drinking on a website platform, they have not fully captured or explained the antecedent game design elements which are required to influence such outcomes. Table I Commercial marketing, transformative service, and social marketing...