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Keywords: Sociotechnical theory
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Journal Articles
Journal of Service Theory and Practice (2026) 36 (4): 549–570.
Published: 26 September 2025
... in sociotechnical theory to understand service robots. By advancing the literature on relationship marketing, this study reveals the technical and social factors that can influence consumers’ willingness to adopt service robots. Furthermore, this study provides valuable insights for targeted marketing strategies...
Includes: Supplementary data
