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Keywords: Storytelling
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Journal Articles
Managing Service Quality: An International Journal (2008) 18 (2): 179–193.
Published: 21 March 2008
...David Solnet; Jay Kandampully Purpose This paper aims to address the concept of customer advocacy through storytelling, urban legends and folklore. The main purpose of the paper is to identify firms that are frequent subjects of positive customer storytelling, and to examine these firms for common...
