... consistent service excellence, by outlining HR practices that assist in this goal; and for senior management, particularly highlighting the importance and contribution of HR to competitive advantage, and the importance of strategic alignment between functional strategies and business‐level strategies...

.... Broadbent and Weill (1993) suggested strategic alignment as a solution to the productivity paradox. Strategic alignment has been defined in many ways, as: “the extent to which the IS strategy supports, and is supported by, the business strategy” (Luftman et al., 1993 , p. 204...

... of dimensions of strategic alignment, and discussion of competencies and processes fostering strategic innovation. Practical implications The findings provide a new framework for evaluating innovative technologies in terms of their potential for enabling an integrative strategy of differentiation and cost...