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Keywords: Sustainable consumer engagement
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Journal Articles
Journal of Service Theory and Practice 1–33.
Published: 17 August 2026
...Arjun J Nair; Sridhar Manohar; Satish Rao Purpose The study explores agentic AI characterization on autonomy, adaptivity, empathy and transparency shaping sustainable consumer engagement within health and wellness tourism. Further, it aims to understand the mechanisms of AI agency promoting long...
Includes: Supplementary data
