Keywords: Switching behavior
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (7): 1–29.
Published: 07 January 2025
.... Dissatisfaction and alternative attractiveness increase switching intention, which positively affects switching behavior, while switching costs decrease switching intention. The model explains 30% of the variance in switching intention and 31% of the variance in switching behavior. Originality/value...
Includes: Supplementary data

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