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Keywords: Talking service
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (3): 347–360.
Published: 18 December 2023
...://creativecommons.org/licences/by/4.0/legalcode Christian Grönroos can be contacted at: christian.gronroos@hanken.fi Business model innovation Servitization Service logic Helping strategy Servification Talking service There is a trend among product firms to become more service-focused...
