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Keywords: Technology acceptance model
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Journal Articles
An integrated model examining frontline employee willingness to work with retail service robots
Available to Purchase
Journal of Service Theory and Practice (2025) 35 (3): 464–482.
Published: 10 April 2025
...Hsiu-Fen Lin Purpose By integrating individual characteristics, technology acceptance model and motivation theory, this research develops a conceptual model to investigate how frontline employee (FLE) characteristics (FLE change self-efficacy and FLE innovativeness) and motivational factors...
Journal Articles
The role of privacy-related factors in consumer perceptions of smart advertising
Available to Purchase
Journal of Service Theory and Practice (2024) 34 (2): 216–241.
Published: 16 February 2024
... that integrates the role of LBA type, consumers’ PSE and consumer generation into the technology acceptance model (TAM). Data were collected through two experiments in the field with a total of 374 consumers. The proposed relationships were tested using PROCESS modeling. Findings The results reveal that pull...
Journal Articles
The role of technology readiness in self‐service technology acceptance
Available to Purchase
Managing Service Quality: An International Journal (2011) 21 (4): 424–444.
Published: 12 July 2011
...Raymond P. Fisk; Lia Patricio; Jiun‐Sheng Chris Lin; Hsing‐Chi Chang Purpose Notwithstanding a significant amount of literature on the technology acceptance model (TAM), past research has overlooked the role consumers' technology readiness (TR) plays in adoption of self‐service technologies (SSTs...
