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Keywords: Technology readiness
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Journal Articles
Journal Articles
Journal of Service Theory and Practice (2018) 28 (1): 52–78.
Published: 20 November 2017
... manufacturers focus their efforts when bringing new services to market. Servitization B2B Technology readiness Service acceptance Service adoption process Service readiness As part of servitization, manufacturers expand their service mix and develop new advanced services that complement...
Journal Articles
Managing Service Quality: An International Journal (2011) 21 (4): 424–444.
Published: 12 July 2011
...Raymond P. Fisk; Lia Patricio; Jiun‐Sheng Chris Lin; Hsing‐Chi Chang Purpose Notwithstanding a significant amount of literature on the technology acceptance model (TAM), past research has overlooked the role consumers' technology readiness (TR) plays in adoption of self‐service technologies (SSTs...

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