Keywords: Territoriality
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Journal Articles
Journal of Service Theory and Practice (2026) 36 (7): 184–208.
Published: 01 September 2026
... valenced engagement without directly triggering negatively valenced engagement. However, adverse brand-related outcomes emerge alongside when territoriality is introduced as a mediator. Remarkably, consumers possessing low levels of psychological ownership still exhibit significant engagement, challenging...
Includes: Supplementary data

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