... systems Consumers The Netherlands The service sector has become a dominant force in the economy. From a service dominant logic perspective (Lusch et al., 2007) all products (goods and services) are viewed in terms of service flows, in which the service is provided through an object. Co...

...Martijn Hesselink; Frits van den Assem One of the largest companies for temporary labour in The Netherlands, Start, is implementing a service‐culture‐change program. This so‐called service excellence program has been initiated to help the organisation to become one of the leading companies...