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Keywords: Turkey
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Journal Articles
The classification and importance of E‐S‐Qual quality attributes: an evaluation of online shoppers
Available to Purchase
Managing Service Quality: An International Journal (2012) 22 (6): 622–637.
Published: 16 November 2012
... to 202 online shoppers in Izmir/Turkey. Findings Almost all of the quality attributes are placed under one‐dimensional category. Privacy dimension is found to be a high value‐added attribute, whereas the least important attributes are found to be within the efficiency dimension. None of the quality...
Journal Articles
Adopting internet banking services in a small island state: assurance of bank service quality
Available to Purchase
Managing Service Quality: An International Journal (2007) 17 (5): 523–537.
Published: 11 September 2007
... PAT EF to PAT EK. Internet Banking Customer services quality Banks Cyprus Turkey It is widely agreed that internet banking provides banks with a competitive advantage, by improving the quality of customer services and reducing the operational costs (Jourdan...
Journal Articles
Customer based brand equity: evidence from the hotel industry
Available to Purchase
Managing Service Quality: An International Journal (2007) 17 (1): 92–109.
Published: 30 January 2007
... have a favorable perception of and attitude toward the hotel brand. Hotels Brand equity Brand awareness Brand loyalty Brand image Cyprus Turkey Branding is one of the most dominant trends in the global hotel industry. In the USA, brand penetration in the ratio of branded vs. non...
Journal Articles
Dimensions of service quality: a study in Istanbul
Available to Purchase
Managing Service Quality: An International Journal (1995) 5 (6): 39–43.
Published: 01 December 1995
...Perran Akan Investigates the elements which contribute to service quality for customers of the hotel industry in Istanbul. Examines whether the quality dimensions included in the SERVQUAL model apply in an international environment, specifically in Turkey. Searches for additional dimensions...
