... to 202 online shoppers in Izmir/Turkey. Findings Almost all of the quality attributes are placed under one‐dimensional category. Privacy dimension is found to be a high value‐added attribute, whereas the least important attributes are found to be within the efficiency dimension. None of the quality...

... that, since 1997 several leading Turkish banks have offered full‐service online banking successfully. According to the Banks Association of Turkey, 27 out of a total of 47 banks, in other words 58 percent of all banks in Turkey were offering internet banking services in 2006 (Banks Association of Turkey, 2006...

... of brand equity in hospitality firms can damage potential cash flow. © Emerald Group Publishing Limited 2007 Hotels Brand equity Brand awareness Brand loyalty Brand image Cyprus Turkey Branding is one of the most dominant trends in the global hotel industry. In the USA, brand...

...Perran Akan Investigates the elements which contribute to service quality for customers of the hotel industry in Istanbul. Examines whether the quality dimensions included in the SERVQUAL model apply in an international environment, specifically in Turkey. Searches for additional dimensions...