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Keywords: Types of WOM sources
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Journal Articles
Journal of Service Theory and Practice 1–20.
Published: 21 July 2026
... sought WOM. Additionally, the tendency to attribute responsibility plays a mediating role in the relationship between WOM acquisition methods and purchase regret. Furthermore, the type of WOM source (quantity-sourced vs. quality-sourced) moderates the relationship between WOM acquisition methods...
Includes: Supplementary data
