... a more inclusive research design capable of gaining CCI insights from employees and managers. Practitioners can use the typology to systematically identify the full range of specific CCI behaviours affecting their businesses. It also assists them in the analysis and understanding of individual C2C...

...Tram-Anh N. Pham; Jillian C. Sweeney; Geoffrey N. Soutar Purpose The purpose of this paper is to suggest a typology of customer value cocreation activities and explore the psychological drivers and quality of life outcomes of such activities in a complex health care service setting. Design...