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Keywords: Value co-creation practices
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Journal Articles
Organizational practices to co-create value with family members engaged in service journeys of their loved ones
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Journal of Service Theory and Practice (2024) 34 (2): 319–340.
Published: 02 February 2024
... By focusing on the practices with which organizations can co-create value with family members engaged in service journeys of their loved ones, this research bridges the service literature with its attention for value co-creation practices and the literature on customers experiencing vulnerabilities with its...
