Keywords: Value destruction
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Journal Articles
Journal of Service Theory and Practice (2020) 30 (3): 331–359.
Published: 29 April 2020
...Jacquie McGraw; Rebekah Russell-Bennett; Katherine M. White Purpose The purpose of this paper is to investigate the role of masculine identity in generating value destruction and diminished well-being in a preventative health service. Design/methodology/approach This research used five focus...

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