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Keywords: Value emergence process
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Journal Articles
Managing Service Quality: An International Journal (2011) 21 (4): 392–409.
Published: 12 July 2011
... of value creation by illustrating that a firm can orchestrate the process through which value is created by being: an inspirator; a facilitator, and an attendant. In illustrating the continuity of this process, the paper introduces the orchestrating firm and the value emergence process. Research...
