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Keywords: Value-in-use Costs
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Journal Articles
Journal of Service Theory and Practice (2015) 25 (5): 568–591.
Published: 14 September 2015
... directions. Customer perceived value Value-in-use Costs Benefits Credence service Value dimensions Time Customer perceived value is a pillar of marketing theory. A position of high customer perceived value leads to customer fulfilment and is viewed as critical for firms to attain...
