... Design Equity Theory Technology Acceptance Model (TAM) Service-Dominant (S-D) logic Accessibility barriers Augmented reality Virtual reality Accessibility has long been a top priority for traditional service contexts (such as healthcare, retail and education) (Fisk et al., 2023...

...Courtney Suess; Babak Taheri; Jay E. Maddock Purpose Motivated by the psychoevolutionary theory, this study investigated the impact of a biophilic environment in hospital rooms presented in virtual reality (VR) to simulated patients on perceived healing. It explored how varying degrees of nature...

... by applying Service-Dominant Logic (SDL) theory to the use of virtual reality in real estate projects. Specifically, we study the complex interplay between various dimensions of customer service experience, immersive service satisfaction, customer advocacy, and flow construct in co-creating value. Design...

... and removed duplicate papers to arrive at 300 unique articles from 2005 to 2025. Phase 3 (Evaluation): In this step, we reviewed all 300 articles obtained by using the following inclusions and exclusion criteria: Immersive technologies Service experiences Augmented reality Virtual reality Mixed...

... and environments. In this study, a service-prototyping method based on 3D virtual reality (VR) technologies, the physical environment of a test bed, and related standard management procedures are described. In addition, a service-prototyping process for a servicescape is proposed based on a case study of an actual...