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Keywords: Vulnerable consumer
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Journal Articles
Journal of Service Theory and Practice (2021) 31 (4): 534–562.
Published: 12 March 2021
...Bach Quang Ho; Kunio Shirahada Purpose The purpose of this paper is to develop a process model for the role transformation of vulnerable consumers through support services. Design/methodology/approach The study is based on four years of participant observation at a community-based support...
