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Keywords: Whitbread Beer Company
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Journal Articles
Managing the Critical Processes that Drive Customer Satisfaction at Whitbread
Available to Purchase
Managing Service Quality: An International Journal (1994) 4 (5): 31–35.
Published: 01 October 1994
...Colin Pedrick Briefly outlines Whitbread Beer Company’s activities and background,giving some reasons for the ailing market it has encountered. Details two teams – customer management and customer service management – which were initiated to combat this. Enumerates areas of improvement, from basics...
