...Dr Laszlo Sajtos; Peter A. Voyer; Chatura Ranaweera Purpose – Primarily, the purpose of this paper is to investigate the interaction and direct effects of tie strength between sender and receiver of word of mouth (WOM) and the receiver’s service purchase decision involvement on WOM influence...

... food restaurants and captures the regularly overlooked influences of the public brand image, social recognition, and perceived competitive advantages. Germany Restaurants Fast foods Customer satisfaction Consumer behaviour Word of mouth Fast food restaurant Social recognition ©...

...Jörg Finsterwalder; Tony Garry; Bodo Lang Purpose Word‐of‐mouth (WOM) communication, satisfaction and service quality are inextricably linked. However, despite much research, the shape of the satisfaction‐WOM relationship is not known. At present, three relationships are supported. This paper aims...