Keywords: Zooming-in scales of observation
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Journal Articles
Journal of Service Theory and Practice (2019) 29 (2): 165–188.
Published: 07 June 2019
... Zooming-in scales of observation The concept of value co-creation (VCC) is attracting much research attention (Prahalad and Ramaswamy, 2004 ; Vargo and Lusch, 2008 ; Vargo and Lusch, 2017). It refers to a collaborative value-formation process in which service systems interact to create values...

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