This study aims to explore the link between adoption of technology innovation (ATI) and organizational performance (OP) in Pakistan’s higher educational institutes (HEIs).
The theoretical framework of the study is underpinned by three relevant theories: the resource-based view (RBV), the technology–organization–environment (TOE) theory and the dynamic capabilities theory. The authors devised a correlational analysis based on cross-sectional data and used a questionnaire to gather data from Pakistan’s HEIs. In total, the study utilized 345 usable cases to conclude the investigation.
Employing the structural equation model (SEM), this study’s findings reveal a positive relationship of technology orientation (TO), technology capability (TC), top management support (TMS) and organizational learning (OL) with ATI and OP. Moreover, the study confirms a positive association of ATI with OP among the academic and administrative staff of HEIs in Pakistan.
The study could support policymakers and HEI authorities in developing policies to enhance ATI, thereby boosting educational quality and OP. Besides, the study may offer insights into overcoming IT-related challenges and open the door to adopting new technologies, educational services and learning methods in HEIs.
This study advances and upgrades technology adoption research by integrating RBV, TOE and dynamic capabilities theory into a framework to explain artificial intelligence technology adoption and OP in HEIs. By examining these relationships in HEIs within a developing-country context, the study extends existing theoretical understanding from identifying adoption drivers to explaining how adoption-related resources and capabilities contribute to OP.
