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Journal Articles

Navigating the digital landscape: social media’s influence on luxury brand equity and purchase intention

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Chai Lee Goi, Ik Ying Ngu, Fayrene Yew Leh Chieng
Journal: Journal of Science and Technology Policy Management
Journal of Science and Technology Policy Management (2026) 17 (2): 346–369.
https://doi.org/10.1108/JSTPM-02-2024-0044
Published: 18 October 2024
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Journal Articles

Generation Y’s behavioural usage of small businesses’ retail websites: gender difference

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Allen Lim, Chai Lee Goi, Peter Dell, Mei Teh Goi
Journal: Journal of Science and Technology Policy Management
Journal of Science and Technology Policy Management (2024) 15 (6): 1202–1222.
https://doi.org/10.1108/JSTPM-10-2022-0170
Published: 28 June 2023
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