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Keywords: Augmented reality
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Journal Articles
Augmented reality technology in tourism and hospitality research: a review from 2010 to 2024
Available to Purchase
Journal of Science and Technology Policy Management (2026) 17 (4): 872–898.
Published: 09 August 2024
...Mohammad Reza Jalilvand; Hamed Ghasemi Purpose Augmented reality (AR) is revolutionizing the tourism and hospitality industry by offering immersive experiences as well as creating more engaging, informative and accessible travel experiences that attract tourists from around the globe. From virtual...
Journal Articles
Smart mobile tourism app featuring augmented reality and big data analytics: an empirical analysis using UTAUT2 and PCT models
Available to Purchase
Journal of Science and Technology Policy Management (2024) 15 (6): 1363–1386.
Published: 15 May 2023
...Phoebe Yueng-Hee Sia; Siti Salina Saidin; Yulita Hanum P. Iskandar Purpose Considering the limited understanding of determinants influencing the adoption of smart mobile tourism app (SMTA) featuring augmented reality (AR) and big data analytics (BDA), privacy concern (PC) and the risk of privacy...
