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Keywords: Behavioural usage
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Journal Articles
Generation Y’s behavioural usage of small businesses’ retail websites: gender difference
Available to Purchase
Journal of Science and Technology Policy Management (2024) 15 (6): 1202–1222.
Published: 28 June 2023
... 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only UTAUT2 Generation Y Behavioural usage Small businesses’ retail websites Despite its rapid growth, e-commerce sales value contributes 30% of the global gross domestic product...
