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Keywords: Big data analytics
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Journal Articles
The role of big data analytics in the footwear supply chains: a multiple case study perspective
Available to Purchase
Journal of Science and Technology Policy Management (2024)
Published: 16 October 2024
...Freeha Maryam Arshad; Asher Ramish Purpose This paper aims to analyze the importance of big data analytics (BDA) and supply chain analytics for sustainable supply chain management in all types of enterprises in the footwear industry. The importance and implementation of BDA in supply chain...
Journal Articles
Smart mobile tourism app featuring augmented reality and big data analytics: an empirical analysis using UTAUT2 and PCT models
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Journal of Science and Technology Policy Management (2024) 15 (6): 1363–1386.
Published: 15 May 2023
...Phoebe Yueng-Hee Sia; Siti Salina Saidin; Yulita Hanum P. Iskandar Purpose Considering the limited understanding of determinants influencing the adoption of smart mobile tourism app (SMTA) featuring augmented reality (AR) and big data analytics (BDA), privacy concern (PC) and the risk of privacy...
Journal Articles
Big data analytics adoption model for small and medium enterprises
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Journal of Science and Technology Policy Management (2020) 11 (4): 483–513.
Published: 21 May 2020
...Parisa Maroufkhani; Wan Khairuzzaman Wan Ismail; Morteza Ghobakhloo Purpose Big data analytics (BDA) is recognized as a turning point for firms to improve their performance. Although small- and medium-sized enterprises (SMEs) are crucial for every economy, they are lagging far behind in the usage...
