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Keywords: Generation Y
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Journal Articles
Generation Y’s behavioural usage of small businesses’ retail websites: gender difference
Available to Purchase
Journal of Science and Technology Policy Management (2024) 15 (6): 1202–1222.
Published: 28 June 2023
...Allen Lim; Chai Lee Goi; Peter Dell; Mei Teh Goi Purpose To better understand continuities and changes in consumer behaviour, it is also important to examine the original antecedents of unified theory of acceptance and use of technology 2 (UTAUT2). Studying Generation Y is crucial for developing...
