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Keywords: Small businesses’ retail websites
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Journal Articles
Generation Y’s behavioural usage of small businesses’ retail websites: gender difference
Available to Purchase
Journal of Science and Technology Policy Management (2024) 15 (6): 1202–1222.
Published: 28 June 2023
... motivation, social influence and habit have significant effects on behavioural intentions. The habit and behavioural intentions also have significant effects on actual usage of small businesses’ retail websites. Additionally, this study supported the significant difference between male and female UTAUT2...
