... reliable. The findings showcase the applicability of tools in analyzing malicious cyberattacks to address issues related to social media attacks, emphasizing their practical utility. The study’s relevance is further highlighted by a real-world example, where a Kuwaiti public sector fell victim to a malware...

...Chai Lee Goi; Ik Ying Ngu; Fayrene Yew Leh Chieng Purpose The purpose of this study is to examine how social media affects luxury brand equity and purchase intention in Malaysia. Design/methodology/approach Questionnaires were distributed across shopping malls in the Klang Valley, including...

...Sunday C. Eze; Vera C. Chinedu-Eze; Adenike O. Bello Purpose Although several researchers have made significant efforts to examine the adoption of social media marketing technology in Nigeria, many have focussed on large organizations while others have constantly extrapolated the findings obtained...

... or formal/informal meeting to make their workers more confidence to communicate each other. Originality/value The authors have combined various aspects, namely, KM, leadership style and social media tools, to solve the obstacle of knowledge sharing practices. Technology has been recognized...