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Keywords: Green trust
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2025) 11 (3): 496–512.
Published: 02 February 2022
... and environmental concern on green trust. The results also revealed the considerable impact of green trust on willingness to pay premium, attitude and subjective norms, which significantly influenced behavioral intention. The analysis also revealed the moderating influence of environmental concern...
