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Food vloggers and their content: understanding pathways to consumer impact and purchase intentions

Thi My Nguyet Nguyen, Bao Ngoc Le, Mark A.A.M. Leenders, Pimpika Poolsawat

Journal of Trade Science (2024) 12 (2): 117–133.

https://doi.org/10.1108/JTS-01-2024-0005

Published: 16 May 2024

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