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Promoting university brand through student co-creation behaviors: the role of online brand posts

Open Access
Thanh-Thu Vo, Quynh Hoa Le, Linh N.K. Duong
Journal: Journal of Trade Science
Journal of Trade Science (2024) 12 (1): 60–79.
https://doi.org/10.1108/JTS-11-2023-0026
Published: 01 February 2024
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