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Keywords: Brand co-creation behavior
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Journal Articles
Promoting university brand through student co-creation behaviors: the role of online brand posts
Open Access
Journal:
Journal of Trade Science
Journal of Trade Science (2024) 12 (1): 60–79.
Published: 01 February 2024
.... Online brand post Brand co-creation behavior Heuristic–systematic model Higher education Quynh Hoa Le can be contacted at: hoalq@tdmu.edu.vn Conflicts of interest/Competing interests: The authors declare that they have no conflict of interests. 04 11 2023 17 12 2023...
