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Keywords: Heuristic–systematic model
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Journal Articles
Promoting university brand through student co-creation behaviors: the role of online brand posts
Open Access
Journal:
Journal of Trade Science
Journal of Trade Science (2024) 12 (1): 60–79.
Published: 01 February 2024
... of a university's reputation in strengthening the effects on student response and co-creation behaviors. Design/methodology/approach The authors conducted this research by using the dual processes of the heuristic–systematic model to understand the effects of brand post‐characteristics on student’s responses...
