...Hoang Viet Nguyen; Tuan Duong Vu; Muhammad Saleem; Asif Yaseen Purpose Improving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determine...

...Thanh-Thu Vo; Quynh Hoa Le; Linh N.K. Duong Purpose This study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study further explores the moderating role...