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Keywords: Product placement
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Journal Articles
Food vloggers and their content: understanding pathways to consumer impact and purchase intentions
Open Access
Journal:
Journal of Trade Science
Journal of Trade Science (2024) 12 (2): 117–133.
Published: 16 May 2024
... values affect attitudes toward food videos and vloggers. Additionally, it investigates the potential for product placement by studying the effects of attitudes toward food videos and vloggers on consumers’ behavioral intention regarding purchasing featured food ingredients. Design/methodology/approach...
