Some reflections on the emerging notion of personal quality management

States that the concept of the “classical” organisation is undoubtedly in transition. As a result new organisational concepts emerge. Addresses the nature of quality management and assurance in “organisations under construction”. Starting with a brief overview of the characteristics of new organisations, blending into the concept of the “individualised company”. The assets of such a company are its core competencies linked to people. The question is: how do existing theories and practices of quality management fit in with these new organisational concepts? To provide the beginning of an answer a new quality approach labelled “personal quality management’ is explored. The essence is that quality management becomes more and more an individual responsibility. Some narrative empirical evidence is provided to support the development of this approach.