The purpose of this paper is to explore the benefits and challenges of using a virtual learning community (VLC) as a vehicle for workforce development. This paper argues that VLCs provide a flexible vehicle for workforce development. However, workplace realities may lead to unexpected challenges for participants wanting exploit the flexibility of e‐learning technologies.
The case study is located in a strategic healthcare organisation in the UK. The study used a multi‐method approach to develop a rich picture of the VLC. Data were collected from a variety of sources (programme evaluation questionnaires, learning logs, discussion group messages and VLE tracking system) and analysed using quantitative and qualitative methods.
The findings indicate that while membership of a VLC offers new opportunities for collaboration, learning and working at a time and place that suits individuals it also offers many challenges. The following issues were identified as having an impact on effective participation in the VLC: motivation; time management; public/private boundaries; work/life balance; and access to ICT.
There are limitations in generalising from a particular case study. The use of a case study provides a depth to the study that helps to illuminate the experiences of individual e‐learners.
The findings have strategic implications for organisations planning to use VLCs to support workforce development. The study indicates the need for facilitators to enable participants to explore time and work/life balance issues. It highlights the importance of involving the managers of e‐learners in the negotiations involved in establishing a VLC. Finally, the study identified that employers need to provide protected time for e‐learners and that access to technology is an issue.
The research has value to managers who are considering using VLCs as a means of enhancing workforce development.
