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Keywords: Avatars
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Journal Articles
Journal:
Journal of Workplace Learning
Journal of Workplace Learning (2025) 37 (1): 19–40.
Published: 12 November 2024
... effectiveness or brand impression, based on actual modality comparisons. However, when respondents perceived syntheticness, the avatar triggered the negative uncanny valley phenomenon and slightly decreased overall scores in perceived effectiveness and brand impression. Notably, more than half of respondents...
