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Keywords: Consumer behaviour
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Journal Articles
Journal:
Journal of Workplace Learning
Journal of Workplace Learning (1998) 10 (2): 76–94.
Published: 01 April 1998
...Richard E. Teare Relates aspects of consumer behaviour and in particular the decision process to the procedures and processes for delivery and assuring customer service. The main themes are: understanding customers; designing and delivering services; and assuring total quality services...
