...Denise M. Cumberland; Rod P. Githens Purpose – The purpose of this case study was threefold. First, to examine whether a needs assessment can work in the context of an organization’s new product development process to identify the gap between what “is” occurring and what “should” be occurring...

... compares it to learning to drive a car: The studied organization was a unit for New Product Development (NPD) within wireline telephony with approx. 700 employees. Four teams representing parts of the NPD production chain were studied: one hardware projecting team (four persons), two testing teams...

... 2005 Economic cooperation Product development Learning Automotive industry Europe To meet increasing market demands and shorten the time‐to‐market, companies use multidisciplinary teams in NPD projects (Griffin, 1997a ; Valkenburg, 2000). Actors from different departments are put...

.... Using the CIMA‐methodology and its computerised questionnaire as an analysis and action research tool, organisational learning in distributed product development projects at a multinational company in the telecom industry has been investigated. Organisational units with different operational focuses...