– The purpose of this paper is to provide a new non-technological innovation concerning management processes in organization, focussing on occupational health promotion as a part of social responsibility (SR). Employer’s occupational health promotion includes systemic and systematic activities for good employees’ social, physical and mental health; synergy is suggested.
– A qualitative analysis using SR, dialectical systems theory and human resource management is applied.
– A healthy company can be built by occupational health promotion, which must take place socially responsibly and requisitely holistically.
– Qualitative analysis is applied in desk and field research on Slovenia.
– The novel socially responsible, requisitely holistic approach to managing employee’s health, exposing personal and corporate SR prevents oversights and resulting failures.
– Available literature offers no similar concept.
